“If content is king, video is the crown”

Bill gates

Online marketing trends keep on changing every year. To keep up with the latest trends one should regularly keep updating their content strategy. Video is one of these latest trends and has become an integral part of digital marketing in the past 2-3 years.The industry people have understood the power of video, but as the platform of videos keep changing and evolving, they need to shift their strategies along with the paradigm. Video marketing is one of the most tried and tested trending digital practices this year (2019). So to stay ahead in the competition, content marketers need to focus on top video trends.

Why Video marketing is effective?

It is an effective and fascinating marketing tool that has the power of storytelling through vision and sound. These attributes help to give a vivid life to a brand’s products and services.Consumers like video content because it can be engaging, entertaining, empathetic and educational, and digital marketers like it because it can give them a high return on their investment (ROI) through multiple channels.

What does statistics say about video marketing?

Videos are the most popular content type on social media. As a proof, check the video statistics of Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn and Youtube. YouTube is the largest video sharing website in the world. This platform has 182.2 million unique viewers per month, and is marketer’s favorite platform for video advertising

According to the latest Cisco Visual Networking Index (VNI) complete forecast, it is estimated that by the year 2021:

  • 80% of all Internet traffic will be through videos
  • Internet video users will be nearly 1.9 billion
  • And per month, the users will be watching 3 trillion minutes of video

Video marketing when used strategically has proved beneficial for both marketers and consumers. Check the statistics below to get a better understanding of the statement.

  • For business:
  • 97% of marketers have said that video has helped users in better understanding of products and services.
  • And 76% of marketers have said that it has helped them to increase their sales.
  • For consumers:
  • 95% of consumers have watched an explainer video to learn more about a product or service.
  • 81% of consumers have been convinced to buy a product or service by watching a brand’s video.

Why is video marketing outranking other content type?

The beauty of video is such that it brings together two things that grab the human attention, one is audio, and the other is movement. Both these features play a significant role in conveying a powerful message. Our brain is conditioned in a manner that it can retain visual content better than a textual content.

To get an answer to the above question, check out the following statistics.

  • Viewers who watch a video can retain 95% of the message conveyed when compared to reading text, which is around 10%.
  • An average user spends around 88% more time on a website that has a video.
  • Videos on social media initiates 1200% more shares than text and images combined together.
  • Blog posts having video embedded attracts 3 times more inbound links than those without video.
  • If video is combined with full-page ads it can boost engagement rate by 22%.
  • 51% of marketing professionals worldwide prefer video content and believe it can fetch the best ROI.

What are the different types of videos trending in 2019?

Here are 6 different and popular video marketing trends in 2019.

  1. Storytelling: Storytelling is an art and can be used to highlight the usefulness of your product or can demonstrate how it can improve the lives of those people who buy it — customers will surely respond. This same principle is applied to draw audiences to a movie theater and can also draw new clients to your brand.
  2. Short Video Ads:  To fit into the growing trend of mobile video and short videos,Google originated this trend back in the year 2016 and launched YouTube’s 6-second “bumper” ads. Most people would just watch the countdown on a long video ad until they could click the “skip” button.
  3. Live videos – Live streaming videos are gaining popularity in Facebook, Instagram and other social media channels. Research shows that live videos attract and engage more audience and can hold them back for a longer time than prerecorded videos. 80% of users will watch a live video than reading a blog. And 82% would prefer live video of a brand than social posts.
  4. Video is going VR: Virtual reality is a technology that makes viewers feel that they are a part of the video. VR is making its mark not only in education, healthcare, business, marketing, social media and gaming but also in many other sections. The global market for VR software and hardware is supposed to reach $22.4 billion by 2020.
  5. Long format video content: Content marketing is defined as providing right content, to right audience and at the right time. It should be informative, entertaining and at the same time try to put across the brands message through product description. A 3-5 minute engaging video can bring out the brands message and hit the right cord of the customer. This can be done in a form of a short movie, or an internal team describing a product or opening a product for the first time to review it. Long format video content with the right message may help to increase traffic organically.
  6. SEO Friendly video content: AI and the use of subtitles are making videos more searchable. AI transcribes the audio tracks of the video with voice recognition to make it searchable. In August 2018, Google added auto-playing video previewsto their search results on Android devices. When people searched, relevant videos would appear at the top of their search results and they could see 6 seconds preview of the video. SEO friendly video content can convince potential customers and also increase search ranking.

Video as the future of Digital Marketing

If digital marketers can successfully integrate video into their content marketing then it will help to promote deeper engagement with their customers. They should master the art of storytelling – because great stories can help them connect with the target audience. The video landscape is changing, and your strategies should shift along with it. So are you combining video with your content marketing strategy? Please share what all-different video trends you are following for your company – and what is working and what isn’t?

The digital marketing industry has undergone a paradigm shift in the recent past. To keep up with the latest trends and to stay ahead of competitors, it is necessary to keep updating the brand’s digital strategy. One such trending digital application in 2018 was the use of chatbots. A lot of organizations were seen using this new application in the past year.

According to Gartner, by the year 2020, many organizations will succeed in capturing 85% of customer contact through technology. Hence the use of chatbots will intensify in 2019. Smart technology will ensure that a chatbot will be able to do better justice at recognizing the questions and intentions of the customer.

Chatbot myanmar

What is a chatbot?

The chatbot is AI (artificial intelligence) driven, which is capable of conducting a conversation with a user in natural language either through messaging applications, websites, and mobile apps or through the telephone. With the help of AI, bots are able to understand complex requests and give personalized responses. They are becoming popular and improving themselves with time due to the advancement in technology and machine learning.

According to Business Insider Intelligenceapproximately 1.4 Billion people use Messaging Apps and are willing to talk to Chatbots.”

At present, most of the bots follow a set of instructions and they can’t do more than that. They are programmed to perform messaging and other tasks like placing an order, booking appointment, answering queries of customers and other tasks. The use of chatbots has become quite common and many of us use Chatbots on a daily basis without even realizing it.

In-depth research and ongoing analysis will help to make chatbots better and help in creating intuitive and user-centric customer services and business brands. Last couple of years have seen a noticeable change from conventional mobile app development to the smarter Chatbots. Let’s have a look at the latest Chatbot trends in 2019.

The latest chatbot trends in 2019 are:

1. Chatbots to provide customer service: It is predicted that, by the end of 2020, more than 25% of the world’s population (which is roughly 1.75 billion people) would be using messaging apps for their daily communication. Chatbots are said to be the next big platform, which can connect customers to businesses.

According to a market survey by IBM, 265 Billion customer requests are recorded every year. Businesses are spending nearly $1.3 trillion to serve these customer requests. The use of Chatbots can help them save up to 30% of this amount.

2. Chatbots to become more human-like: To some consumers, chatbots seems unnatural. They prefer talking to a sales representative than a bot because they feel the bots won’t be able to answer all their questions properly. This thought-process is slowly making its way out as the millennials have very few concerns about this technology-driven world, and are more intrigued with technology innovations.

“According to Mobile Marketer research, around 40% of    millennials say they chat with Chatbots on a daily basis.”

3. Chatbots are becoming AI-driven: Chatbots are now AI-driven and are capable of giving a personalized experience to both clients and customers. The Bank of America’schatbot is capable of managing any customer query. With the help of predictive analysis, the bot can even sense customers needs and guide them through complex banking procedures. It can help the customers to make payments, check account balances, and etc. Even insurance companies are using AI-driven chatbot services to initiate the claim process automatically. They even educate the customers through chatbot using live chat.

4. Chatbots and Business: In this technology-driven world more and more businesses are using chatbots to provide assistance to their customers. Chatbots help the customers to connect in real-time.

A recent survey shows that more than 25% of interactions with tech will be conversation-based. Hence more and more companies are seen adapting voice-assisted bot for their businesses. And many retailers are also using voice-assisted bots, which will help them to check orders and making purchases.  This in a way will help in delivering good products or services to the consumers and thus create a better brand image.

5. Natural Language understanding: To stay in sync with the changing technology, some companies have started working on Natural Language Understanding. This technology will help users and machines to interact more naturally. Hence, companies are investing in development of technologies like AI negotiation capabilities and reinforced learning so that the machines get a better understanding of the human language and user requests.

Automated Call Centre’s with AI technology:  “Chatbots Will Be Indistinguishable From Humans by 2029” – Ray Kurzweil

6. The recent advancements made in Natural Language processing will ensure the future of automated call centers.  The combination of Natural Language Processing, AI voice generation and ‘serverless’ technology will give birth to automated call centers. They will be available 24/7, and these automated call centers will have deep domain knowledge which will make the conversation with the customers engaging.

7. The rise in use of messaging apps: Nowadays people are using more messaging apps, and this, in turn, will make it easy for brands to create a good customer relationship with the targeted audience. And this obviously helps in getting the best conversions. Now chatbots are entering the messaging mainstream for having one to one conversions and to provide the best customer service anytime.

  • Statistics show that more than 85% of users prefer to communicate and get information via bots than a website.
  • The E-mail campaigns see a maximum of 40% open rates and 2% CTR, whereas chatbots get over 75% opens and over 50% CTR.

Chatbot applications help in smooth interactions between consumer and services, making customer experience noteworthy. Chatbots can offer companies’ new ways to improve the customer’s engagement process, and operational efficiency by reducing the cost of customer service.

For a chatbot to offer a successful solution, it should be able to effectively solve queries and at the same time be engaging. Regardless of the kind of approach and the platform, human intervention is always crucial in configuring, training and optimizing the chatbot system.

There are several ways to incorporate chatbots like integrating relevant codes on your website. Chatbots are also capable of working with popular messaging platforms like Facebook messenger, WhatsApp, Skype, Viper, and, WeChat. Chatbots for business is gradually evolving.

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