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Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.

Posts with video attract three times more links than posts with text only, Moz reports, and posts that include images result in a whopping 650 percent more engagement than ones without, according to Adobe. The popularity of Snapchat and Instagram and the increasing emphasis on video, photos and live streaming on Facebook are further proof that visuals are a vital component of a solid content marketing strategy.

So what counts as visual content?

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