Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now uses over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone. That’s not it. Every few months Google makes some significant algorithm update making some of the old methods obsolete. What may have worked in SEO last year, may not be on the search engines priority list this year.
At Madlab, we keep abreast with all major and minor changes that happen every now and then. This helps us make sure that our clients work is not hampered in any way and there site stays on top rankings for the required keywords.