Pay-Per-Click Advertising

Make sure your customers find you easily!

Your customers and prospects are looking for you online right now. Who do you want them to find first, you or your competition? Paid marketing strategies such as Google AdWords, Bing Ads, Facebook adverts, and LinkedIn Marketing Solutions get you in front of your audience for the right keywords immediately.

PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time. But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? We Do. Madlab.

Our social media advertising services help you generate immediate results on social media. We connect your products or services to thousands of people who may be interested in them. Our social media advertising services will allow you to leverage the most cost-effective and targeted form of advertising available today.

Popular Paid Advertising Methods

Broadly, the different types of online advertising can be divided in to 3 main categories Search Ads (Text Ads), Display Ads (Banners) and Shopping Ads. The various models of advertising are PPC (pay per click), cost per thousand (CPM), cost per acquisition (CPA) – PPC being the most widely used.

Search Ads

These are designed to appear when the consumer is already looking for an answer or product. The most common form is a Google Ad, these are the paid-for results that show above organic results when you use Google to search for something.

Display Ads

Display advertising allows you to show banner ads on webpages across the Internet and on mobile Apps. Its increases brand visibility and re-target people that have already viewed your website. Re-marketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, re-marketing helps you reconnect with them by showing relevant ads across their different devices.

Shopping Ads

Shopping ads appear on the top of the search result page to promote your online and local inventory, boost traffic to the website or local shop and find better qualified leads.